Cru & Co. Event Planning, Design & Production
Artfully Understated Celebrations
Boston | New England | Destination
Your celebration is where the people, stories, and places of your life come together in shared meaning.
It’s the delightful meeting of past experiences and memories in the making.
Cru & Co. specializes in connecting the significance of your event with the enjoyment of the day. Personality and Meaning. Hospitality and Warmth. Sophistication and Grace.
Plan with us
Meet Elaina Crugnale
Your Expert Event Planner and Educator
Welcome to Cru & Co. If you’re looking for something beyond traditional luxury for your event, you’ve come to the right place.
It's here you'll find calm guidance for easy planning, a genuine heart for your story, and a keen eye for the details.
You can rest assured of Cru and Co.'s expertise. Our team has over 30 years of collective experience in producing high-end events. We're seasoned professionals with a passion for education and leadership in the event industry.
We invite you to explore our portfolios, dream about your event, and revel in partnership with our talented team of artists.
More about Cru & Co.
“Her planning expertise made it possible for each moment to be captured in its most relaxed, beautiful form"
"She helped us navigate the overwhelming world of wedding planning with ease"
"Elaina's calm demeanor and attention to absolutely every little detail made it so that we could be present with our family and friends"
"Elaina brings a sense of confidence and ease to every event!"
Luxury Event Planning Services
Cru & Co. is a full-service event planning, design, and production company based in New England.
Weddings
For Couples
High-end and meaningful celebrations crafted with personality and hospitality.
Special Events
For Revelers
High-touch experiences for corporate, fundraising, and social celebrations.
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"We were always heard, valued, understood."
“Her knowledge in the wedding planning industry was evident in the expert advice she provided, helping us navigate through the overwhelming world of wedding planning with ease.”
Shreen & Lincoln, Institute of Contemporary Art
check out our full portfolio
Featured Wedding
A Coastal Garden Estate Wedding in Chatham
The Couple: Ashley & Adam
The Theme: A magical celebration of a newly blended family and the home that holds their love. An alfresco 4th of July celebration, Chatham florals, culinary surprises.
The Scene: Playful ice sculptures of faithful family dogs, photos of children running on the beach, cozy beaded chandeliers, and driftwood farm tables as a nod to the home’s style and the spirit of Chatham.
the Whole Story →
A Wild Garden Estate Wedding in Chatham
Ashley and Adam celebrated the blending of their families at their Chatham home over 4th of July weekend.
Their home holds special meaning for them. Ashley grew up down the street and always dreamed of living there, never imagining that she one day would. Knowing it was his beloved’s dream home, Adam found a way to purchase it quietly off-market before proposing to Ashley, surprising her and the kids!
They named the home “Wildest Dream” – inspired by the Dan Auberbach song, to which they shared their first dance. A stunning floral installation hugged the entrance to their home where their "Wildest Dream" sign hangs...
Their original vision of an alfresco celebration quickly changed shape with New England's unpredictable forecast. But the weather didn't dampen the celebration of everything that felt like home. Their love for coastal Chatham, florals that seamlessly blended into the mature gardens of the house, Ashley’s love for antiques, Adam’s modern taste, and – most importantly – their newly combined and expanded family of children and pets.
The Added Cru & Co. Touch:
Renowned Chef and dear friend, Chef Chris Coombs, delighted guests with a culinary affair to remember.
View The Wedding
A Wild Garden Estate Wedding in Chatham
Their original vision of an al fresco celebration quickly changed shape with New England's unpredictable forecast. But the weather didn't dampen the celebration of everything that felt like home – their love for coastal Chatham, florals that seamlessly blended into the mature gardens of the house, Ashley's love for antiques, Adam's modern taste and, most importantly, their newly combined and expanded family of children and pets.
The Added Cru & Co. Touch:
Renowned Chef and dear friend, Chef Chris Coombs, delighted guests with a culinary affair to remember.
View The Wedding
The Makings of a Luxury Event Experience
The Cru & Co. Approach
Expertise
Collaboration & Trust
We’re leaders and experts in the event industry. But you’re the expert of your heart and vision. We’re committed to honesty and integrity through collaborative planning processes.
Hospitality
Delightful, Personal Details
Our connection through the planning process uncovers thoughtful and appropriate touches to personalize your event’s aesthetics and service to your guests of honor.
Knowledge & Talent
Our team is rooted in professionalism and highly skilled in our craft. We give equal consideration to the technical aspects of your event’s production and artful service to your guests.
High-Touch Service
A heavily-staffed team of the industry’s best providers ensures white-glove service at every turn, for every need, for every thoughtful gesture.
Let's Work together
"Flawless Execution"
“It’s tough to truly articulate how amazing Elaina and her team are to work with. She is constantly going above and beyond to make sure every single detail is accounted for (spoiler: they always are) and she takes the time to get to know you, ensuring she has a full understanding of your wedding vision.
Valerie & Matthew, Wianno Club
“Stunning and comprehensive design planning”
“Our year of working together was joyful and personal, organized and seamless. Elaina always had the right words to help ease our fears and the knowledge and insight to help us make the most informed decisions.”
Jessica & Jeremy, Newport Vineyards
“Professional and kind”
“She was responsive and so helpful. It put me at ease knowing I had her on my side and I was amazingly stress-free in the weeks before our wedding. The day of, she kept everything on track and was ready for anything.”
Melanie & Brian, Wequassett Resort
Cru & Co is for you if you’re looking for:
Your ideas and vision to be carried by a calm and empathetic planner who honors your time and personal values.
The relief of an event that’s planned, orchestrated, and executed by industry-leading professionals with long-standing relationships and tried-and-true plans.
A day that’s visually fit for Pinterest but remembered by guests for how they felt.
The clockwork timing, graceful transitions, and elevated design that make for transformative spaces and experiences.
The subtle, elevated touches that can only be accomplished with a full staff of experienced, hands-on professionals.
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